Is it worth implementing

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Today, this process is often accomplished with several devices, including tablets and smartphones. Changes in user behavior and device preferences have shown significant limitations to Universal Analytics. Google Universal Analytics was unable to combine activity measurement and data for the same user on several devices in the application or on the website at the same time. Google Analytics is to be the answer to all these and other needs.

The service uses artificial intelligence and machine learning to track the shopping paths of customers more effectively than its predecessor, who increasingly use different devices and make Phone Number List purchases in mobile applications. Google Analytics and better tracking e commerce user sessions? Competition in the e commerce market is very strong , and attracting new customers is becoming increasingly difficult.



One of the ways to beat the competition is to ensure the best possible shopping experience. To achieve this goal, you need information about the users visiting your website. The new web analytics tool from Google will allow you to better collect session data , which will allow you to better understand the customer's decision making process and determine purchase impulses more effectively. Data sources, including data and other cookies.