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AReferralprescriber marketing In principle prescription medications may only be advertised to doctors or medical professionals. The measures here are therefore primarily aimed at prescribers. But doctors and pharmacists can also be important multipliers for nonprescription drugs. Here pharmaceutical companies benefit from the high level of trust that people have in recommendations from experts. Seminars Further training measures for doctors in which for example therapeutic approaches the use of certain medications and case studies are discussed.

SEO specialist content developed for doctors that can be found via Google SEA paid ads for content displayed above Google search results Email marketing targeted email campaigns or newsletters for medical professionals KOL Marketing Collaboration with influential opinion leaders who present the product for example as a testimonial or experience report Social mediaspecialist communities Addressing decisionmakers and disseminating specialist content via networks and specialist communities Phone Number List Awareness Marketing Awareness marketing is not about directly advertising products but rather about first creating attention for a topic. Two forms are popular in BB pharmaceutical marketing a Brand Marketing This is about increasing the awareness and reputation of your own brand so that it later rubs off on the specific products.




Diseases Awareness Marketing For lesserknown conditions or diseases that are taboo it can be important to first create general awareness. Such campaigns can appeal to both doctors and those affected with the aim of actively discussing and treating the disease. SEO im BB Pharma Marketing Develop targeted content that appears in Google searches about the company or specific diseases. aspects of BB pharmaceutical marketing For a long time it seemed as if the ravages of time were avoiding the pharmaceutical industry. While other industries were sometimes completely turned upside down many things remained the same here especially in sales the tried and tested field service and personal conversations with doctors continued to be relied on. But there have been signs of change in BB pharmaceutical.