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Unlocking access to exclusive experiences Access to primary data is essential to fuel innovation. Companies need to create an equally weighted value exchange where customers are willing to hand over their personal details for an enhanced brand experience. For example, DEPT® created an interactive quiz for Lyst, a global fashion marketplace.
The 'Discover Fashion DNA' campaign was cleverly designed to keep users engaged while bookmarking product selections based on preferences. As Lyst learned more about its Job Function Email List customers to increase the relevance of its product offerings, users were able to participate in a fun and engaging experience, as well as learn something about themselves, making for the perfect.

Value exchange. Real-time location-based mobile selling You are probably familiar with geo-targeting by physical stores. When a customer is near a store, that store's mobile app sends push notifications to the customer's smartphone and alerts them to the latest sales and offers. Geotargeting works wonders for the retail industry because it combines the power of both online and offline shopping.
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