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When operating broadly and running several campaigns on different channels in parallel, it is also possible to remove from the settlement transactions transactions that have been assigned in Google Analytics to other paid activities - Facebook or Google. What's best about CPS billing? The goal of the campaign is to deliver as many conversions as possible.

The algorithms work in such a way that advertising messages are displayed to the user as long as they see a sales potential in it. Therefore, a large number of views, clicks or even a high C Level Contact List bounce rate should not be a reason for our concern. We have one goal: sales! However, it is worth remembering that the CPS model is possible.



When the volume of traffic and sales on the website is at a satisfactory level. If smaller e-commerce stores want to join the program, the settlement model will initially be hybrid. Then, after a test period and website development, it is possible to switch to a strictly sales model. Through what channels can we reach customers.