They have different business needs.

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How to effectively manage and promote project implementation? From what dimensions can product construction in pharmaceutical BB projects be approached? In this article, the author combines his own experience to talk about the construction of BB products in the pharmaceutical commercial wholesale business from three aspects user needs, business needs, and upstream brand owner needs. Let’s take a look. The author became the leading product of a pharmaceutical BB project in , and the GMV exceeded million that year by , the GMV can stabilize at million.


Now let’s elaborate on product construction from the perspective of user needs, business needs, and upstream brand owner needs User model The user groups targeted by the pharmaceutical comm Rich People Phone Number List ercial wholesale business include small B customers and big B customers. Therefore, two types of customers will be targeted different needs will be involved. Little B customer product design In the early stages of the business, the volume was quickly increased, and a total of , little B customers in local provinces and cities were shopping online. During this process, it was discovered that Little B’s customer needs are as follows ) Ecommerce transactions tend to be BC style .





Because the purchasing personnel of Little B customers are often the boss himself or the boss's relatives, and because [Single purchase quantity is small] [High price sensitivity] [Low dependence on upstream platforms] … Therefore, they tend to use BC trading style rather than bulk transaction quotation mode. Highly sensitive to product prices and marketing promotions on upstream platforms. What kind of person is suitable to be a Bend product manager? To become an excellent Bside product manager, understanding business and products are two very important criteria. The Bside track is very segmented, and the speed of product iteration and promotion is also very slow, which creates a lot of job opportunities.