Your 101 guide to email campaigns

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You can do this through a quiz, encouraging profile customization, or sending a questionnaire. Additionally, track analytics on their behaviors as customers. Do they purchase from you frequently, or do they only open your emails once a year for a birthday coupon? Use available information to tailor your list and appeal to individual needs.

Segmentation is often separated into four major Armenia Email List areas: geographics, demographics, psychographics, and behavioral. email marketing 101 tips - how to start email marketing If this seems overwhelming, spend some time studying the ESP you’ve chosen. See what types of segmentation options are available, and gradually build up to a comfortable level of segmentation for your own subscribers.



Automating your emails Once you’ve implemented segmentation, consider automation. Automation is extremely useful for a couple of reasons. First, automation is an easy way to make users feel important. This is because you’re incorporating a proactive retention strategy, rather than relying on reactionary methods. Secondly.